Several times a year, Henry’s releases a flyer filled with deals for shoppers to peruse. Sometimes there is a print version handed out with the newspaper, other times it only exists digitally on flyer websites like Flipp and Reebee. With the assistance of the Creative Director, I was recently able to convince the Purchasing and Marketing teams that the flyer should focus a lot more imagery and bigger product images, and less text describing products that people probably weren’t reading. These pages are a result of that redesign.